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datadecisions Group Targets Consumers Based on Purchase Intent

You probably know by now that information you reveal in one channel is available pretty much everywhere. So you won’t be concerned that survey compiler datadecisions Group has added a product to target direct mail, email, and Facebook ads at people who say they plan to buy a specific product. Not one bit creepy.

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Visual IQ Launches Individual-Level Attribution System

September 6, 2017

Attribution specialist Visual IQ announced a new Marketing Intelligence Platform that works with individual-level data. The system integrates cross-device identifiers, ad impressions, online and offline interactions to build complete customer profiles, enhances these with audience attributes from third party sources, adds marketing cost information, applies multiple attribution techniques, and can forecast future performance. It also includes marketing mix models, TV attribution, native ad bid management. and integration with external real time bidding platforms. Much of the new technology comes from Visual IQ’s acquition of Refined Labs in October 2016.

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Half of MarTech Buyers Don’t Define Requirements: Target Marketing

September 1, 2017

There’s one more funding announcement today but I know you don’t care. So here’s a little pre-Labor Day treat instead: a Target Marketing survey about the martech buying process. Worst news: just 47% of respondents said they create formal requirements before evaluating products. Better news: buyers take time for online research, demonstrations, and trial installations before making a final choice. (If you do care about funding: it was $21.4 million for VideoAmp.)

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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