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DataQ Ties Custom Recommendations to Ad Campaign Goals

Today’s secret word is “intelligence”, so we’ll finish with audience intelligence vendor DataQ.ai, which provides e-commerce marketers with automated recommendations for advertising campaigns. They just launched their latest version which lets users specify campaign goals. Pricing starts as low as $19 per month.

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Marketers Make the Best of COVID-19

March 13, 2020

Many marketers are taking advantage of COVID-19 as tactfully as they can. Companies announcing free or expanded services to support home workers include Zoom (video conferencing), Microsoft (collaboration), Google (videoconferencing), Evolve IP (collaboration), StarLeaf (video conferencing), Vidyo (video conferencing) Oneclick (remote access) , Odo (remote access) and Trustifi (email encryption) Further afield, Cappasity is offering its 3-D online demo software to large retailers and, perhaps most creative, CampTek has built a bot to manage conference cancelations

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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