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DataQ Ties Custom Recommendations to Ad Campaign Goals

Today’s secret word is “intelligence”, so we’ll finish with audience intelligence vendor DataQ.ai, which provides e-commerce marketers with automated recommendations for advertising campaigns. They just launched their latest version which lets users specify campaign goals. Pricing starts as low as $19 per month.

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Marketers Make the Best of COVID-19

March 13, 2020

Many marketers are taking advantage of COVID-19 as tactfully as they can. Companies announcing free or expanded services to support home workers include Zoom (video conferencing), Microsoft (collaboration), Google (videoconferencing), Evolve IP (collaboration), StarLeaf (video conferencing), Vidyo (video conferencing) Oneclick (remote access) , Odo (remote access) and Trustifi (email encryption) Further afield, Cappasity is offering its 3-D online demo software to large retailers and, perhaps most creative, CampTek has built a bot to manage conference cancelations

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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