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Datavalet Creates In-Store Marketing Campaigns via Wi-fi

Remember when retailers competed to give the most enticing personal experience, and not on being least likely to cause a deadly disease? In-store wireless network provider Datavalet just released a reminder of those simpler times: a system that tracks visitors through a wi-fi network, builds profiles by ingesting purchase and behavior data, and executes rule-based marketing campaigns in real time. It can also connect to external marketing campaign systems and messaging apps.