Unifying known and anonymous records is one way to improve marketing effectiveness. Another is to take better advantage of the ad impressions that can be purchased through bidding. Those impressions are not tied to known individuals although plenty of other information about the target is in the header presented to bidders. nToggle prescreens programmatic ad headers to help ad buying engines find the best opportunities. Today’s news: the DataXu real time bidding platform is expanding use of nToggle so Dataxu can consider more impressions.