DataXu Expands Use of nToggle to Handle More Volume

Unifying known and anonymous records is one way to improve marketing effectiveness.  Another is to take better advantage of the ad impressions that can be purchased through bidding.   Those impressions are not tied to known individuals although plenty of other information about the target is in the header presented to bidders.  nToggle prescreens programmatic ad headers to help ad buying engines find the best opportunities.  Today’s news: the DataXu real time bidding platform is expanding use of nToggle so Dataxu can consider more impressions. 

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Profitero Expands Coverage of Online Consumer Product Sales

December 15, 2016

Profitero tracks consumer purchases from online stores, making it sort of the online equivalent to IRI.   The company had no real news other than reporting it continues to grow: it now tracks 450 million consumer products daily, compared with 300 million a year ago, and covers 5,000 online stores compared with 4,000 last year.  Its data lets clients compare their own sales with competitor sales, which they can use to estimate the impact of marketing programs on results.  Attribution again!

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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