Connected TVs, or CTV to the cool kids, is another hot ad channel. Data marketplace Datonics has mapped 110 million households to IP addresses, and linked the households to search, intent, life-stage, behavior, demographics, purchases and other information. It’s now providing that data to programmatic adtech vendor Simpli.fi, which will use it to build standard and custom ad segments.
We know that digital out of home ads, delightfully called DOOH, are hot. So hot, in fact, that T-Mobile just bought a Octopus Interactive, which has an ad network of screens inside rideshare vehicles. The screens will be replaced by T-Mobile devices, extending T-Mobile’s Magenta Audience Network of more than 100 million mobile customers.
Like most people, you’re probably wondering whether the growth of B2B online buying has reduced the importance of Requests for Proposals. This Loopio study offers mixed evidence: it found more companies plan to issue RFPs in 2022, even though the share of revenue generated by RFPs has fallen from 41% in 2019 to 33% in 2021. The reason might be that online portals make it easier to send RFPs.
Continuing its early fall shopping spree, Salesforce has signed a definitive agreement to acquire data protection and management company Own (it is also acquiring voice agent vendor Tenyx). In addition to analytics capabilities Own will enhance Salesforce’s existing data security tools. It has been a Salesforce AppExchange partner for over 10 years.