“Digital transformation” can describe many types of change. But this Accenture study paints a specific picture of a future where subscription services replace traditional pick-it-off-the-shelf retail. The accompanying survey found that 63% of consumers would consider automatic replenishment of household goods like detergent and 24% would let brands select products for them automatically.

Email marketers just want to do better email.  A survey from email vendor Emma found that 37% said they most want to do more targeted marketing, compared with just 23% who wanted to do cross-channel campaigns. Automating more work and content testing tied for last at 12%. The biggest barriers were lack of staff (34%) and time (30%), far ahead of inadequate data (16%) or software (10%). Other interesting data in there too.

CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.