Datorama Adds Anonymized LinkedIn Data via DataSift

Next: Datorama added a connector to social intelligence aggregator DataSift. Specifically, Datorama customers will be able to load anonymized and aggregated LinkedIn data gathered by DataSift and exposed through its Media Strategies API. DataSift launched the API last month and has several partners using it. Datorama integrates and exposes customer data from multiple sources.  This makes it a true CDP, although the company focuses primarily on using the data for marketing performance measurement.

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Accenture: Subscriptions and Services Will Replace Most Retail

June 12, 2017

“Digital transformation” can describe many types of change. But this Accenture study paints a specific picture of a future where subscription services replace traditional pick-it-off-the-shelf retail. The accompanying survey found that 63% of consumers would consider automatic replenishment of household goods like detergent and 24% would let brands select products for them automatically.

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Email Marketers Say Better Targeting Is More Important than Cross Channel: Emma Survey

June 8, 2017

Email marketers just want to do better email.  A survey from email vendor Emma found that 37% said they most want to do more targeted marketing, compared with just 23% who wanted to do cross-channel campaigns. Automating more work and content testing tied for last at 12%. The biggest barriers were lack of staff (34%) and time (30%), far ahead of inadequate data (16%) or software (10%). Other interesting data in there too.

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