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Datorama Applies Machine Intelligence to Speed Marketing Analytics

As I mentioned a couple of posts back, I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. But the company also calls itself a “marketing integration engine” that works with “all of your data”, which certainly goes beyond just advertising.

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Q3 Investscape: Martech Sails Slow Yet Steady Through July-August-September with $2834.6 Million in Funding

October 20, 2016

The third quarter of 2016 saw 105 VC and private equity deals in martech companies for a total of $2834.6 million, a 1.25% dip compared to Q3 2015. These figures confirm the consistent growth in martech following a massive Q2, where over $5000 million in funding flowed into martech companies. MarTech Advisor currently tracks over 5,000+ companies spread over 44 categories in their martech list, and while different analysts may track the martech sector differently, most reports suggest a fairly substantial and steady growth in martech funding.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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