Datorama Genius Offers AI-Generated Insights
Let’s try some actual industry news today. (So crazy, it just might work). Customer Data Platform vendor Datorama has released “Genius”, an artificial intelligence-powered feature that continuously monitors data the system collects and provides marketers with actionable insights such as which audience segments are responding above average. The system watches how marketers respond so it can learn which insights they find most useful and offer similar ones in the future.