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Datorama Genius Offers AI-Generated Insights

Let’s try some actual industry news today. (So crazy, it just might work). Customer Data Platform vendor Datorama has released “Genius”, an artificial intelligence-powered feature that continuously monitors data the system collects and provides marketers with actionable insights such as which audience segments are responding above average. The system watches how marketers respond so it can learn which insights they find most useful and offer similar ones in the future.

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BounceX Raises $31 Million For, Um, Something

May 24, 2017

BounceX has one of the least informative Web sites ever. It says they do behavioral-based Web personalization, programmatic advertising, email retargeting, and marketing automation but offers no details. Meanwhile, the company’s press release says they build a proprietary database and device graph that lets clients identify previously anonymous Web site visitors. Somebody got answers they liked: the company just raised a $31 million Series B.

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Consumers Want Control Over Smart Technology: Finn Partners

May 22, 2017

People who don’t trust anyone else want more control for themselves, right? Sure enough, that’s what integrated communications firm Finn Partners found when they asked consumers about smart technologies.  People were more enthusiastic about smart home appliances than self-driving cars, which only means they haven’t read enough science fiction about renegade vacuum cleaners. Ever pragmatic, they were three times more likely to cite cost than privacy as an obstacle to smart home tech. Finn will also send a copy of the study on request.

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