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D&B Enhances Its Account Based Marketing System

Maybe you knew that Dun & Bradstreet has a software product named Account Based Marketing and maybe you didn’t. Either way, you can probably guess what it does. And you may be interested to learn that they’ve just added a slew of enhancements, including a display advertising engine, omni-channel campaign orchestration, Web personalization, and account engagement analytics.

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Cross-Department Projects Lead to Digital Transformation Success: Accenture Study

June 19, 2020

The News Gods have their little whimsies, and this week’s was to deliver three surveys related to organizational change. First we have an excellent Accenture study on what makes for successful digital transformation. They list a half dozen factors but the one that caught my eye was picking projects that force collaboration across functional lines. As opposed to the conventional wisdom which says you avoid those because they’re too hard to execute.

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Segment Finds Ad Tracking and Customer Success Tools Grew Most During Pandemic

June 17, 2020

CDP vendor Segment has analyzed the tools its 20,000 clients send data it collects from Web sites and mobile apps. They found the fastest growing categories during the pandemic lockdowns were ad tracking tools, including Facebook Pixel and Google Ads, and customer success tools including Salesforce, Zendesk, and New Relic. They explain the growth in ad tracking tools as reflecting a shift to digital advertising and the growth in customer success tools as reflecting more interest in retention.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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