Dun & Bradstreet has moved past ABM to launch D&B Rev.Up ABX, which combines first- and third-party data, activation, and measurement, all knit together by its CDP. (You’ll recall D&B bought Lattice Engines in 2019.) The new platform supports advertising, Web visitor recognition, and audience lists for CRM and email systems. It also integrates Bombora intent data and Folloze journey orchestration.
We have a full plate of B2B for you today, Dear Reader. Demandbase has been busy, signing agreements to purchase InsideView and DemandMatrix, two data collectors. They become part of the new Demandbase Data Cloud and Sales Intelligence Cloud.
Databook collects public data about companies, analyzes it to identify opportunities, and feeds these into company CRM systems along with recommended messages for target individuals and accounts. They just raised a $16 million Series A with investors including Microsoft and Salesforce venture funds.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.