D&B Launches ABX Platform

Dun & Bradstreet has moved past ABM to launch D&B Rev.Up ABX, which combines first- and third-party data, activation, and measurement, all knit together by its CDP.  (You’ll recall D&B bought Lattice Engines in 2019.)  The new platform supports advertising, Web visitor recognition, and audience lists for CRM and email systems.  It also integrates Bombora intent data and Folloze journey orchestration.