Australian marketing agency, DDB Group has launched RAPP, a global Omnicon Precision Marketing Group (OPMG) in Australia. RAPP Australia will add individualisation, data science, advanced analytics, omni-channel CRM and more to DDB Group Australia’s offering, which currently includes strategy, creative, PR and experience.
e&, one of the world’s leading technology and investment groups is scaling its cloud footprint to Oracle Cloud Infrastructure (OCI) Dedicated Region to support its business expansion and modernize the business applications. Under an agreement signed at the Oracle CloudWorld Tour in Abu Dhabi, the technology group will also explore migrating its global HR functions to Oracle Fusion Cloud Human Capital Management (HCM).
Apple iSports (AiS), a subsidiary of Prevention Insurance, has entered a MOU for a 45% stake in The Leg Up Australia (TLU Australia). TLU provides subscription-based sports and racing media and content services. AiS will make an initial payment of US$50,000 (AU $75,000), followed by investment in advertising, marketing and stock.
Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt. Salesforce was all over the concept last week, announcing its Agentforce collection. According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”