Scaled deal activity in the digital media and marketing space was up 44% YoY in Q2 2024. This was thanks to dialogue in the foregoing quarters translating into closed deals in Q2. M&A activity was up for the second consecutive quarter following a relatively barren 2023.
The CDP industry showed growth over the past year with a dozen vendors appearing in the new CDP Industry Update Report from the CDP Institute. Most of these were previously marketing or messaging applications that added CDP capabilities after they were built. Industry revenue was estimated at $2.4 billion in 2024, up from $2.3 in 2023.
Newsguard, the rating system for news and information websites, announced the launch of a monthly AI News Misinformation Monitor to evaluate how the top genAI models respond to prompts based on misinformation in the news. The top 10 LLMs (more will be added) did not quite ace the test, but didn’t totally fail either. Forty-one percent debunked the falsehoods while 30% repeated them.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.