This seems a good place to mention that B2B data provider DealSignal has recently launched a CRM Data Health module to dynamically clean data in Salesforce. Contact information is just one piece of the data quality puzzle but it’s a good one to solve first.
Privacy issues are creeping up on you like the demented clown in a horror movie, Dear Reader. BigID stands ready to rescue you with tools to find and monitor all the personal information hidden in your virtual cupboards. They just raised a $50 million Series C, bringing total funding to $96 million.
Here’s something rare: upbeat privacy news.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.