Back to business as usual: video analytics platform Deep North has raised a $25.7 million Series A. Deep North watches retail shoppers to understand behaviors such as traffic patterns and items purchased. Cool and not too creepy, assuming it’s all anonymous.
It looks like consumers will be watching more TV than usual for a while. So let’s look at TV advertising news. First up: Valassis just launched Connected TV, a service that lets ad buyers use Valassis’ 120 million household identity graph to target audiences on devices, apps, and networks. Buyers can also correlate ad placements with results including foot traffic.
Today’s secret word is “intelligence”, so we’ll finish with audience intelligence vendor DataQ.ai, which provides e-commerce marketers with automated recommendations for advertising campaigns. They just launched their latest version which lets users specify campaign goals. Pricing starts as low as $19 per month.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.