Deep-Pocketed Martech Firms Will Fill Acquisition Gap: LUMA Partners Report
Well-funded martech firms like Hightouch are exactly the kind of company that this LUMA Partners report predicts will make more martech acquisitions in the near future. Lots of other insights here, including the on-going strength of big tech companies, merger of adtech and martech, and distinction between composable strategies and best-of-breed. An easy read and well worth the time.