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Deep-Pocketed Martech Firms Will Fill Acquisition Gap: LUMA Partners Report

Well-funded martech firms like Hightouch are exactly the kind of company that this LUMA Partners report predicts will make more martech acquisitions in the near future.  Lots of other insights here, including the on-going strength of big tech companies, merger of adtech and martech, and distinction between composable strategies and best-of-breed.  An easy read and well worth the time.

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Bluewave Predicts New Growth in Private Equity Market

November 17, 2023

Private equity services vendor Bluewave won’t let you see their market outlook report unless you agree to talk with a sales rep.  That would usually disqualify them from a mention here but they provide some useful information in their press release and, more important, are the latest industry observer to predict a pick-up in funding activities.  So let’s consider it another straw in what’s turning into a pretty consistent wind.

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