Deloitte Launches DigitalMix to Pull Together Marketing Suites
If you’re thinking it’s easier to buy one suite than to integrate separate tools, consider this: Deloitte Digital just announced DigitalMix, a “series of pre-defined and pre-integrated solutions that mix together leading cloud and on-premise platforms in the digital domain”. Deloitte is saying you need multiple tools even if you buy a big suite and that making them work together is complicated enough to be good business for Deloitte. Interestingly, Deloitte announced the new offering in two separate press releases, one highlighting its partnership with Adobe and the other about its Salesforce.com relationship. Sounds like one of those comedies where a woman juggles two boyfriends. We don’t know who else Deloitte is, um, working with.