Ah, some straight up news for a change: Account Based Marketing vendor Demandbase has bought Account Based Marketing vendor Engagio. There’s some overlap but enough difference for the deal to make sense.
Maybe you knew that Dun & Bradstreet has a software product named Account Based Marketing and maybe you didn’t. Either way, you can probably guess what it does. And you may be interested to learn that they’ve just added a slew of enhancements, including a display advertising engine, omni-channel campaign orchestration, Web personalization, and account engagement analytics.
Targeting! Location-based marketing vendor GroundTruth has added Connected TV and desktop ad targeting, allowing marketers to reach people who visit particular locations when they’re somewhere else. This supplements GroundTruth’s core ability to reach those people on their mobile devices. Fun!
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.