We have a full plate of B2B for you today, Dear Reader. Demandbase has been busy, signing agreements to purchase InsideView and DemandMatrix, two data collectors. They become part of the new Demandbase Data Cloud and Sales Intelligence Cloud.
Do you ever wonder whether these tech investments really add business value? Accenture just found that leading tech adopters grow revenue five times faster than tech investment laggards. Even better news: non-leaders can leapfrog into the leader category by shifting funds from operations to innovation. Download for more good advice.
Dun & Bradstreet has moved past ABM to launch D&B Rev.Up ABX, which combines first- and third-party data, activation, and measurement, all knit together by its CDP. (You’ll recall D&B bought Lattice Engines in 2019.) The new platform supports advertising, Web visitor recognition, and audience lists for CRM and email systems. It also integrates Bombora intent data and Folloze journey orchestration.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.