B2B go-to-market platform Demandbase is launching Agentbase, a system of AI agents designed to accelerate B2B pipeline growth. The first two agents are Campaign Outcomes Agent, to optimize bidding strategies, and Account Engagement Agent, to summarize engagement activity. More agents will be announced in the coming months.
Meta’s Business AI agents will act as the “voice” of brands, answering questions about products, remembering customer preferences and even offering discounts. Meta has extended an open invitation for businesses to join the beta waitlist for Business AI. With over 600 million conversations occurring daily between consumers and brands on Meta platforms, this is aimed at saving brands valuable time.
A survey of more than 500 business leaders conducted by the Harvard Business Review for Amplitude showed almost three quarters of respondents that consider themselves DX “leaders” leveraging AI to support digital experience maturity. More than 50% of “leaders” confirmed access to high quality customer data (compared with 34% of “followers” and 20% of “laggards.” Of all respondents, 83% believe building engaging digital experiences as “very important.”
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).