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Demandbase Offers AI-Based Web Site Personalization

B2B martech vendor Demandbase also uses AI to pull data from the Web, but their announcement today is about using AI to personalize content recommendations on Web pages. The product considers firmographic data, offsite business/behavioral data, historic traffic data and real-time visitor information. It includes automated testing and optimization. It supplements Demandbase’s existing rule-based Web Personalization product.

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LinkedIn Will Pre-Populate Ad Forms With User Profiles

April 6, 2017

LinkedIn will prepopulate advertising forms with data from user profiles, according to this report. The change is positioned as a way to increase response to mobile ads, where data entry by viewers is challenging (unless they’re under 25, which case they type faster on a phone than a keyboard). In reality, it should provide more accurate information and higher conversion rates. Good way to leverage your data, LinkedIn.

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Leadspace Launches B2B Audience Management Platform

April 4, 2017

Leadspace has launched a B2B “audience management platform”, which combines a company’s own data with third-party data, contact databases, social profiles, intent data, and data on the open web. It includes individuals and companies. Data is updated in real time and made available to other systems for analysis and execution. In other words, it’s a B2B CDP. Leadspace’s original predictive modeling services will be part of the new solution.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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