B2B data and tech company Demandbase announced $175 million in new financing from Vista Credit Partners. It’s the company’s first raise since 2017 and more than doubles total funding to $318 million. Demandbase is one of relatively few martech firms to take major new funding this year.
Guiteau’s “Inside the bad side something’s good” might be the motto at Atlanta-based Terminus Software, which followed a quiet 15% layoff last May with an equally unannounced $24 million funding in January. Don’t confuse them with Dublin-based TerminusDB, which just announced a new “open-source, headless, and developer-focus content and knowledge management system”. As Guiteau would say, “I am so glad.”
Social shopping continues its decidedly mixed progress. Instagram is shutting down live shopping, which lets creators tag items for purchase within a livestream. But TikTok is testing an in-app checkout that connects to a product catalog.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.