Demandbase Uses AI to Identify Buying Team Members

In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources.  Tech can help.  Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles.  It’s in beta for now.