Revenue intelligence and demand gen company DemandScience has merged with ABM platform Terminus to create a new company that will operate under the DemandScience name. The move will combine global revenue marketing capabilities with “account-based experience” marketing. ABX by DemandScience will launch as a platform to bring together ABM and syndication activation with cross-channel reporting.
Leading French news organizations including Le Monde and Le Figaro have brought a lawsuit against X for infringing “neighboring rights,” a European extension to the traditional concept of copyright. A Paris tribunal issued an order in May instructing X to provide commercial data so that the news organizations could assess the income X earned from their content. X has not yet complied.
AI-powered marketing platform Jasper has unveiled an AI knowledge layer designed specifically for marketing and based on Jasper’s BrandIQ and MarketingIQ solutions. BrandIQ is a no-code and API based solution to bring brand guidelines into an AI model for text and image creation. MarketingIQ brings knowledge, information and best practices to the LLM.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.