Dentsu Aegis Network has acquired Leapfrog Online, a performance marketing agency with proprietary marketing conversion technology. As the deal illustrates, agencies are increasingly taking ownership of their marketing technology. But you knew that.
Ay-yi-yi-yi. No, we’re not talking mariachi music today (although here’s a version of that song in Russian, in case you’re interested). Instead, we’re doing three items involving artificial intelligence: AI-AI-AI, get it? First up: Networked Insights, a social media monitoring system, has just launched an “AI-fueled audience marketing platform”. The company captures information that people share through Web, mobile, and social network behaviors, builds individual profiles, and then makes them available in audiences that can be reached through Twitter, Facebook, and ad exchanges.
As marketing departments ramp up their data and technology skills, ad agencies need to keep pace or risk losing more business.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.