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Dentsu Adds Leapfrog Online To Its Agency Network

Dentsu Aegis Network has acquired Leapfrog Online, a performance marketing agency with proprietary marketing conversion technology. As the deal illustrates, agencies are increasingly taking ownership of their marketing technology. But you knew that.

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Networked Insights Launches Web-Data-Based Audience Marketing Platform

April 5, 2017

Ay-yi-yi-yi. No, we’re not talking mariachi music today (although here’s a version of that song in Russian, in case you’re interested). Instead, we’re doing three items involving artificial intelligence: AI-AI-AI, get it? First up: Networked Insights, a social media monitoring system, has just launched an “AI-fueled audience marketing platform”. The company captures information that people share through Web, mobile, and social network behaviors, builds individual profiles, and then makes them available in audiences that can be reached through Twitter, Facebook, and ad exchanges.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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