Dentsu Aegis Network’s Merkle Buys 4Cit and DigitalPi
We have a clutch of acquisition news today, Dear Reader. Dentsu Aegis Network’s Merkle agency alone accounts for two items: purchase of data services technology company 4Cite and of B2B marketing consultancy Digital Pi. https://www.merkleinc.com/news-and-events/press-releases/2020/dentsu-aegis-network-builds-out-merkles-b2b-services 4Cite is especially interesting, since it aggregates first party information for its retail clients to understand customer intent and improve identity resolution. It’s another way to compensate for the expected demise of third party cookies.