Ad agency network Dentsu and The 614 Group are working to establish a new (as yet unnamed) coalition to encourage advertisers to spend with credible news outlets. This would fill the gap created when the Global Alliance for Responsible Media was shuttered in the face of an Elon Musk antitrust lawsuit. Dentsu has not said which brands have joined to date.
Outside Interactive plans to create a new social network based on the 80 million plus users of its just-acquired MapMyFitness app. Total reach will exceed 100 million including Outside’s own audience. The data will also make Outside Interactive the largest advertising network in the outdoor and active experience space.
Much of the growth of Salesforce’s suite has come through acquisition and it has revived that strategy by signing a definitive agreement to acquire Tenyx, a developer of AI-powered voice solutions that create engaging conversations in a service environment. The intention is to integrate Tenyx’s voice agents with Salesforce Service Cloud. Deal value was not disclosed.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.