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Dentsu Group Acquires a Majority Stake in Extentia to Strengthen Customer Transformation and Technology Capabilities

Dentsu Group Inc has entered into an agreement to acquire a majority stake in Extentia, a global technology and services firm with a focus on enterprise mobility, cloud engineering, and user experiences. Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International. With this acquisition, Extentia further bolsters Merkle’s existing Salesforce capabilities, adding scale and additional geography in India.

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Amazon Prime Video launches local service in Nigeria

August 11, 2022

Amazon Prime Video has announced the launch of the localized version of its streaming service in one of Africa’s biggest markets: Nigeria. Just as it did in Southeast Asia recently, the tech giant is attempting to boost its subscriber push in new markets like Africa by increasing its investment in local production, unveiling slates of localized originals and introducing discounted Amazon Prime membership offerings to customers.

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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