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Dentsu Launches Adobe GenStudio Dentsu+

Marketing and advertising holding group Dentsu has announced the launch of Adobe GenStudio Dentsu+, combining Adobe’s AI content creation platform with Dentsu’s services and the Dentsu-owned Merkury ID platform. The result is described by Dentsu as a “content supply chain platform” for its clients. This is further evidence that the larger agencies and holding companies are becoming, in part, tech companies too.