Dentsu’s Merkury for Media is a new, first-party data driven media offering within its Merkury platform. It will support addressable media experiences as well as AI-powered media allocation and optimization. It features an audience builder using first-party data enriched with data from anonymized Merkury IDs as well as a media planner and cookieless digital activation.
Google is set to destroy billions of data records of millions of Chrome users in settlement of a class action lawsuit filed in 2020. Despite the message “You’ve gone Incognito,” Google continued to scrape data from Incognito searches. It used this data to measure web traffic and sell ad inventory.
The United States may not lead the world in health (we’re 34th), happiness (23rd), or per capital GDP (eighth), but when it comes to advertising, we’re still Number One. In fact, Dentsu estimates that U.S. ad spend will reach $940 per person in 2024, far ahead of second place United Kingdom (a mere $643) and almost seven times the global average of $139. How great is that?
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.