Moving data to the cloud is supposed to simplify management, but Flexera found that 92% of companies use multiple clouds and 45% integrate data between clouds, which creates its own challenges. While cost savings are the top goal, respondents estimate that 30% of cloud spending is wasted. Just 16% of companies refuse to load any customer data into a cloud system.
What makes Talend so valuable? Fivetran’s survey of data engineers gives a hint: 44% said key data isn’t available for decision-making and 68% said more insights could be extracted if they had more time. More than half collect data from more than ten data sources and 51% said their data pipelines break at least once every month.
At least some marketers have gotten the message that customers only like personalization when it helps them. This Acquia report found 62% of marketers are focusing on personalizing customer service while just 49% are focused on personalizing communications. In fact, personalization ranked towards the bottom of their tech priorities (43%), behind marketing automation (63%), CDPs (54%), and AI (44%).
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.