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Despite Cost Savings, 30% of Cloud Spending Is Wasted: Flexera Report

Moving data to the cloud is supposed to simplify management, but Flexera found that 92% of companies use multiple clouds and 45% integrate data between clouds, which creates its own challenges.  While cost savings are the top goal, respondents estimate that 30% of cloud spending is wasted.  Just 16% of companies refuse to load any customer data into a cloud system.

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Marketers Prioritize Personalized Service Over Personalized Messages: Acquia Study

March 12, 2021

At least some marketers have gotten the message that customers only like personalization when it helps them.  This Acquia report found 62% of marketers are focusing on personalizing customer service while just 49% are focused on personalizing communications.  In fact, personalization ranked towards the bottom of their tech priorities (43%), behind marketing automation (63%), CDPs (54%), and AI (44%).

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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