Despite Misinformation, X Gets its Brand Safety Seal Back
In two stories on a collision course, the Trustworthy Accountability Group has restored the brand safety certification that it tore from X, the platform previously known as Twitter, back in March. Apple, IBM and other companies had suspended advertising after their content appeared in proximity to pro-Nazi posts. Meanwhile, Pew Research has identified X as having the highest rate of inaccurate reporting as gauged by users (86% have seen false news; 37% see it regularly).