For the first time, Apple is allowing developers to use outside payment systems in their apps. The freedom is welcome, the cost is not: Apple will charge a 27% fee. This will be in addition to any fees charged by the third-party payment processor. There will be a reduced commission of 12% for participants in the Small Business Program or for certain automatic renewals.
DoubleVerify, the solution that safeguards brand safety in the digital advertising eco-system, is expanding its offering to Facebook Feed and Instagram Reels. DoubleVerify uses a classification system to screen content adjacent to ads for safety and suitability. It also offers authentication metrics on Meta media buys, addressing fraud issues and viewability.
MILFORD, CT January 18, 2024 – The Customer Data Platform (CDP) industry continued to attract new participants despite challenging business conditions in the second half of 2023, according to the CDP Institute’s latest Industry Update report. Most of ten companies added in the latest edition of the report were small firms started in the past five years and focused on profile building and analytics. In previous reports, many added vendors were older, larger firms that adding CDP features to existing campaign and delivery products. “The CDP market still contains pockets... Read More >
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.