For the first time, Apple is allowing developers to use outside payment systems in their apps. The freedom is welcome, the cost is not: Apple will charge a 27% fee. This will be in addition to any fees charged by the third-party payment processor. There will be a reduced commission of 12% for participants in the Small Business Program or for certain automatic renewals.
DoubleVerify, the solution that safeguards brand safety in the digital advertising eco-system, is expanding its offering to Facebook Feed and Instagram Reels. DoubleVerify uses a classification system to screen content adjacent to ads for safety and suitability. It also offers authentication metrics on Meta media buys, addressing fraud issues and viewability.
MILFORD, CT January 18, 2024 – The Customer Data Platform (CDP) industry continued to attract new participants despite challenging business conditions in the second half of 2023, according to the CDP Institute’s latest Industry Update report. Most of ten companies added in the latest edition of the report were small firms started in the past five years and focused on profile building and analytics. In previous reports, many added vendors were older, larger firms that adding CDP features to existing campaign and delivery products. “The CDP market still contains pockets... Read More >
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.