Digital Ad Fraud Rates Are Falling But Advertisers Could Do Better: ANA and White Ops Study

Fake news may be a tad less harmful if many of the viewers are actually robots, but those fraudulent clicks still boost the publishers’ revenue. In a rare bit of good news, the ANA (Association of National Advertisers) and White Ops reports that revenue lost to ad fraud is down 10% in 2017 from the prior year. The study found that demands for transparency by advertisers can reduce fraud from over 10% to under 2% of spend.