Digital ad spend is forecast to grow 16% to around $63 billion, according to this IAB report. This is about the same as last year’s growth and lower than 2022’s jump of 21%, but it will outpace the growth in total advertising spending. For the first time, digital video ad spend will exceed linear TV 52% to 48%. Raise your hand if you remember linear TV.
Klaviyo AI, launched in February has added three new features. Most notable is Flows AI, which will create complex campaign flows in seconds based only on a simple natural language prompt. Other additions will select the best A/B test option for individual subscribers and analyze review sentiments at scale.
Uberflip delivers B2B content to individuals while PathFactory tracks content consumption. Combining their functions makes enough sense that PathFactory just bought Uberflip. One surprise: despite Uberflip’s arguably higher profile, the combined company will continue under the PathFactory name.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.