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Digital Ad Spend Will Grow Sharply This Year: IAB Report

The IAB also asked marketers about their budgets. They found total ad spend in the second half of 2020 is expected to drop by 20% even though digital ad spending will rise by 13%. Connected TV, digital video, and social media are expected to grow the fastest.

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Cross-Department Projects Lead to Digital Transformation Success: Accenture Study

June 19, 2020

The News Gods have their little whimsies, and this week’s was to deliver three surveys related to organizational change. First we have an excellent Accenture study on what makes for successful digital transformation. They list a half dozen factors but the one that caught my eye was picking projects that force collaboration across functional lines. As opposed to the conventional wisdom which says you avoid those because they’re too hard to execute.

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Segment Finds Ad Tracking and Customer Success Tools Grew Most During Pandemic

June 17, 2020

CDP vendor Segment has analyzed the tools its 20,000 clients send data it collects from Web sites and mobile apps. They found the fastest growing categories during the pandemic lockdowns were ad tracking tools, including Facebook Pixel and Google Ads, and customer success tools including Salesforce, Zendesk, and New Relic. They explain the growth in ad tracking tools as reflecting a shift to digital advertising and the growth in customer success tools as reflecting more interest in retention.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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