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Digital Ad Spend Will Grow Sharply This Year: IAB Report

The IAB also asked marketers about their budgets. They found total ad spend in the second half of 2020 is expected to drop by 20% even though digital ad spending will rise by 13%. Connected TV, digital video, and social media are expected to grow the fastest.

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Cross-Department Projects Lead to Digital Transformation Success: Accenture Study

June 19, 2020

The News Gods have their little whimsies, and this week’s was to deliver three surveys related to organizational change. First we have an excellent Accenture study on what makes for successful digital transformation. They list a half dozen factors but the one that caught my eye was picking projects that force collaboration across functional lines. As opposed to the conventional wisdom which says you avoid those because they’re too hard to execute.

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Segment Finds Ad Tracking and Customer Success Tools Grew Most During Pandemic

June 17, 2020

CDP vendor Segment has analyzed the tools its 20,000 clients send data it collects from Web sites and mobile apps. They found the fastest growing categories during the pandemic lockdowns were ad tracking tools, including Facebook Pixel and Google Ads, and customer success tools including Salesforce, Zendesk, and New Relic. They explain the growth in ad tracking tools as reflecting a shift to digital advertising and the growth in customer success tools as reflecting more interest in retention.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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