Digital Advertising Alliance Tests Opt-Out from Using Phone Number-Based IDs

Have you noticed how much better consumers feel about their privacy since the industry-backed Digital Advertising Alliance launched its YourAdChoices Tool in 2021? Me neither. But it’s a good thing for the industry to point to, so the DAA is now testing an expansion that lets individuals opt out of ads based on a hashed phone number as well as a hashed email. Compliance is voluntary, of course.

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Lightup Raises $9 Million Series A for Data Quality Monitoring

August 3, 2023

A best-of-breed data quality monitoring tool is about as far as you can get from an all-in-one sales, service, and marketing platform, but there’s room in the market for both. Lightup offers a no-code data monitoring system which may democratize the process to some degree, but still will call for technically knowledgeable users. They just raised a $9 million Series A, which brings total funding to $20.7 million.

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Terragon’s US$9M raise gives credence to the market maturity in Africa’s cloud and martech space

August 3, 2023

Africa’s foremost data and marketing technology company, which converts telco channels into mobile advertising inventory, announced a US$9 million Series B round to expand its focus on offering mobile B2C messaging backed by deep consumer insights from “big data.” The round was led by Orange Ventures with participation from TLcom Capital, LoftyInc, Sango Capital, VestedWorld and Western Technology Investment (WTI).

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