Have you noticed how much better consumers feel about their privacy since the industry-backed Digital Advertising Alliance launched its YourAdChoices Tool in 2021? Me neither. But it’s a good thing for the industry to point to, so the DAA is now testing an expansion that lets individuals opt out of ads based on a hashed phone number as well as a hashed email. Compliance is voluntary, of course.
A best-of-breed data quality monitoring tool is about as far as you can get from an all-in-one sales, service, and marketing platform, but there’s room in the market for both. Lightup offers a no-code data monitoring system which may democratize the process to some degree, but still will call for technically knowledgeable users. They just raised a $9 million Series A, which brings total funding to $20.7 million.
Africa’s foremost data and marketing technology company, which converts telco channels into mobile advertising inventory, announced a US$9 million Series B round to expand its focus on offering mobile B2C messaging backed by deep consumer insights from “big data.” The round was led by Orange Ventures with participation from TLcom Capital, LoftyInc, Sango Capital, VestedWorld and Western Technology Investment (WTI).
Cookieless marketing platform (and CDP) Commanders Act has purchased Adloop, which offers a no-code marketing analytics platform. The deal will add campaign-level performance analytics and media optimization to Commanders Act’s core offering. It’s a good reminder that CDPs are taking a larger role in advertising management.