The Digital Advertising Alliance (DAA) is an industry trade group, so they’re not exactly in business at all. But they’re also giving marketers a clearer picture of the data they’re being offered. The DAA just announced program to certify that consumer identifiers have been gathered in compliance with privacy rules and to document permitted uses.
Buying consumer data has always been hard, and the liabilities associated with privacy violations add new risks. Neutronian is in the business of fixing that, with ratings, certifications, and frameworks to evaluate the sourcing and transparency of marketing data sources. They just released their first full ratings report ranking 250 companies that sell audience data.
Yesterday was both Cinco de Mayo and World Password Day, which probably means a lot of passwords are now set to Taco. Microsoft, Apple, and Google marked the day ironically, by announcing joint plans to support the password-free sign-in standard created by the FIDO Alliance and World Wide Web Consortium. Security experts have come to regard passwords as inherently insecure, preferring hardware- or biometric-based alternatives.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.