The Digital Advertising Alliance (DAA) is an industry trade group, so they’re not exactly in business at all. But they’re also giving marketers a clearer picture of the data they’re being offered. The DAA just announced program to certify that consumer identifiers have been gathered in compliance with privacy rules and to document permitted uses.
Buying consumer data has always been hard, and the liabilities associated with privacy violations add new risks. Neutronian is in the business of fixing that, with ratings, certifications, and frameworks to evaluate the sourcing and transparency of marketing data sources. They just released their first full ratings report ranking 250 companies that sell audience data.
Yesterday was both Cinco de Mayo and World Password Day, which probably means a lot of passwords are now set to Taco. Microsoft, Apple, and Google marked the day ironically, by announcing joint plans to support the password-free sign-in standard created by the FIDO Alliance and World Wide Web Consortium. Security experts have come to regard passwords as inherently insecure, preferring hardware- or biometric-based alternatives.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.