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Digital Ecosystem Grew Throughout 2024: Luma Partners

Q4 2024 was the fourth consecutive quarter of increased deal activity in the digital Ecosystem according to a full year report by Luma Partners. Large strategic deals in the closing months of 2024 signalled optimism for 2025. Full year deal volume was up 13% on 2023 for digital content and MarTech and notably for adtech (up 73%).