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Digital Edge planning 300MW data center in Navi Mumbai, India

The Singaporean data center firm has officially announced its expansion into India. The company this week said it had entered into a partnership with National Investment and Infrastructure Fund (NIIF) and AGP DC InvestCo Pte Ltd (AGP) to develop a pan-India portfolio of hyperscale data centers.

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Snowplow, the behavioral data creation leader, acquires Sydney-based Poplin Data

January 12, 2023

Snowplow, the industry leader in data creation and behavioral data, has announced the acquisition of Sydney-based Poplin Data, Snowplow’s exclusive integration and enablement partner in Australia and New Zealand. The acquisition of the data-specialist consulting firm, which helps organizations achieve a competitive advantage through deployment of sophisticated data-led strategies, has supported customers within the Snowplow ecosystem for six years.

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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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