India continues to be among the fastest-growing market for public cloud service providers due to the robust demand from large enterprises, digital natives, and from small and medium businesses in the country. Enterprises continued to invest in public cloud to ensure business continuity, improve resilience and productivity, and drive digital innovation.
Cloud major Oracle is expanding security services and capabilities of Oracle Cloud Infrastructure (OCI) to help Indian customers, protect their applications and data against emerging threats. They believe that Indian customers will be able to leverage the benefits of new innovations and further fortify their data, be aligned with their regulatory requirements, and prevent any security breaches.
The Indian data centers market is witnessing healthy growth primarily driven by large hyper-scalers like Amazon web services, Google, Microsoft, Facebook, IBM, Uber, Dropbox that are outsourcing their storage needs to third party data centre providers.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.