A survey of over 600 marketing operations professionals shows digital maturity growing slowly, with 50% saying automation is not fully integrated. Only 7% report fully integrated channels and lifecycle personalization capabilities. Still, 85% of companies surveyed do have dedicated marketing ops teams (or person at least).
CDPs and analytics tools tie (37%) for the most essential components of the martech stack in a survey of 625 marketing leaders by digital experience platform Sitecore. Many other stack tools, however, were getting lower scores for delivering excellence, with DX tools at the bottom of the list (only 22%). Improbably, another data point showed 48% of those surveyed listed security as the number one consideration when choosing DX tools.
Germany’s highest civil court eased the standard of proof required for Facebook users who sought compensation for a massive leak in 2021 that compromised private data of half a billion people. This overrode the decision of a lower court that had ruled in favor of Meta, and said instead that it was sufficient for users to just show they were victims of the leak and they did not have to prove suffering.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.