Adtech platform Digital Remedy has announced the launch of a new reporting and performance platform. The platform provides performance reporting across CTV/OTT and programmatic media. Cross-channel metrics offer the opportunity for real-time campaign optimization.
At a pre-holiday strategy meeting, Google CEO Sundar Pichai told employees that ChatGPT “is becoming synonymous to AI the same way Google is to search.” Google is not giving up, however, planning heavy investment in its own Gemini technology. It is also facing challenges in the search space from OpenAI and Perplexity.
The Customer Data Platform industry is shifting to new users, industries, and regions for a second wave of growth, according to the latest member survey from the Customer Data Platform Institute. Great progress has been made towards customer data unification in recent years, with more than half of survey respondents (57%) reporting for the first time that they have a unified customer database and 68% reporting a deployed CDP.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.