Let’s continue looking at story lines for 2023. We’ll start with digital transformation. This CMO Council report paints a mixed picture: 89% of respondents think digital transformation is achieving good results but less than 12% see their enterprise leaders as highly strategic and adept at deploying new technologies.
India-headquartered travel tech firm RateGain Travel Technologies is acquiring Adara, a Silicon Valley-based firm in travel martech and predictive consumer intelligence. The cost: a mere $16.1 million, according to RateGain’s filing on the Indian stock market. Through the acquisition RateGain is looking to build the most comprehensive travel-intent and data platform powered by artificial intelligence.
The new year will surely see a continued focus on improving customer experience. This Intercom survey reinforces the fundamental point that consumers will walk away from companies that treat them poorly. This Vonage survey confirms that result and gives nerdly fascinating detail on consumer contact preferences by age, region, channel, and purpose.
ChatGPT is reportedly the fastest growing Web app ever, passing 100 million active users in just over two months. How cool is that? Cool enough that Google is releasing something similar – the Bard chatbot – “in the coming weeks”. They promise many more AI-enabled applications to come.