News

Digital Transformation Adds Value Despite Poor Leadership: CMO Council Report

Let’s continue looking at story lines for 2023.  We’ll start with digital transformation.  This CMO Council report paints a mixed picture: 89% of respondents think digital transformation is achieving good results but less than 12% see their enterprise leaders as highly strategic and adept at deploying new technologies.

More News

Next Article

RateGain Acquires Travel Martech Firm Adara for $16 Million

January 5, 2023

India-headquartered travel tech firm RateGain Travel Technologies is acquiring Adara, a Silicon Valley-based firm in travel martech and predictive consumer intelligence. The cost: a mere $16.1 million, according to RateGain’s filing on the Indian stock market. Through the acquisition RateGain is looking to build the most comprehensive travel-intent and data platform powered by artificial intelligence.

CDPI Emerging Markets
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter