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Digital Transformation Projects Run Late and Your Boss Has No Clue: Cyara Survey

Let’s finish with this Cyara survey, which found that most digital transformation initiatives run behind schedule, many have no clear owner and most senior managers overstate success.  To quote directly, “90% of business owners and 75% of managing directors vs. 38% of department heads and 35% at the manager level [are] describing their digital transformation initiatives as ‘very successful.’”  Want more?  They say it’s a bad idea to run the project without involving the IT department.

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Most Marketers Think They’re Fully Prepared for Cookieless Future

November 2, 2021

I had to arm wrestle our privacy newsletter editor for this Acquia survey, but fortunately I outweigh her and she’s ticklish.  It was worth trouble because there’s lots of interesting info here.  Highlights: 87% of marketers think their organization is fully prepared for the end of third-party cookies; 55% had adopted a digital experience platform and 50% have added a CDP;  82% think their customers have more trust in  their company’s use of personal data than last year; but 40% of global consumers seem to disagree.

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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