Digital2Go Media Network captures location data from mobile devices via mobile apps. It sells the data and can also send targeted messages. Its press release says it compensates mobile device users for sharing their information but doesn’t provide details. The Web site doesn’t mention such payments at all. They are working with the NEM blockchain / cryptocurrency, which just raised the crypto-equivalent of $1 million for them.
The CDP Institute has launched CDP Institute Europe to help European marketers. The new operation identifies CDP vendors who are active in Europe and will provide supporting services such as speakers. It is being launched with presentations in London, Amsterdam and Hamburg.
I couldn’t find any other product news worth mentioning, so here’s some “anti-product news” instead: programmatic software vendor Centro found that 51% of marketers and 30% of agencies feel they have too many tools already. Most work with more than a dozen ad tech tools and routinely use several tools that do the same thing. You won’t be surprised that unified measurement and data integration are major pain points.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.