Digital infrastructure firm DigitalBridge is to expand its footprint into the Middle East. DigitalBridge Group will manage a new partnership, with the Saudi sovereign wealth fund Public Investment Fund (PIF) as an investor. The new partnership will aim to develop data centers in Saudi Arabia and across the Gulf Cooperation Council (GCC).
In the latest expansion of their global collaboration, Quickplay today announced that it is collaborating with Google Cloud to drive new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East. The two companies are building on a shared history of cloud innovation to bring to market regionally optimized solutions that leverage Google Cloud’s new Middle East regional data center in Qatar.
Are CDPs replacing DMPs? Perhaps, but slowly: 36% of respondents to this Piano survey reported they use their CDP as a DMP, a figure that’s still far behind standalone DMPs (53%), audience management systems (50%) and DMP integrated with a supply side or demand side platform (43%). Lots of juicy details here on data collection goals, growth in spending on data unification and on the revenue it creates, and data quality as the biggest collection challenge.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.