DigitalBridge partners with Saudi sovereign wealth fund for Middle East data center expansion

Digital infrastructure firm DigitalBridge is to expand its footprint into the Middle East. DigitalBridge Group will manage a new partnership, with the Saudi sovereign wealth fund Public Investment Fund (PIF) as an investor. The new partnership will aim to develop data centers in Saudi Arabia and across the Gulf Cooperation Council (GCC).

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Google Cloud, Quickplay Team Up to Spur Middle East Streaming Success

July 13, 2023

In the latest expansion of their global collaboration, Quickplay today announced that it is collaborating with Google Cloud to drive new digital transformation opportunities for content providers, streaming providers and broadcasters in the Middle East. The two companies are building on a shared history of cloud innovation to bring to market regionally optimized solutions that leverage Google Cloud’s new Middle East regional data center in Qatar.

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One-Third of Publishers Use CDP as DMP: Piano Survey

July 12, 2023

Are CDPs replacing DMPs?  Perhaps, but slowly: 36% of respondents to this Piano survey reported they use their CDP as a DMP, a figure that’s still far behind standalone DMPs (53%), audience management systems (50%) and DMP integrated with a supply side or demand side platform (43%).  Lots of juicy details here on data collection goals, growth in spending on data unification and on the revenue it creates, and data quality as the biggest collection challenge.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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