Direct-to-Consumer Merchant Harry’s Bought by Schick Razor Parent Edgewell Personal Care

I have many more surveys but think it’s more interesting that direct-to-consumer razor merchant Harry’s is being bought for $1.37 billion by Edgewell Personal Care, which owns Schick razors, Banana Boat sunscreen, Web Ones wipes, and more. Goes to show the growing importance of direct commerce, which lets brands bypass Amazon and is powered by customer data.