This Emplifi survey of social marketing leaders isn’t focused on CDPs, although it does find that 58% of respondents have one in place and another 31% are planning to invest. That’s a good thing, since creating a single customer view is the most common marketing strategy challenge (45%), beating out unrealistic expectations for what marketing can do (42%), lack of content (36%), and inadequate marketing technologies (36%).
Two CDP surveys in one week, Dear Reader! How great is that? This one’s from Treasure Data, which reports the average company recoups its investment after eight months. Lots here about features, benefits, data sources, and use cases, with nearly half the companies citing applications beyond marketing.
It’s pretty clear that stories about AI-written content won’t be newsworthy for much longer. But it’s still worth noting the next phase, which is systems that embed AI-authors directly within their workflows. So here’s customer success platform ChurnZero, which has just released a test version of its system to let AI write emails, call scripts, or story suggestions based on a few words of instruction.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.