Disconnected Data Biggest Social Marketing Challenge: Emplifi Report

This Emplifi survey of social marketing leaders isn’t focused on CDPs, although it does find that 58% of respondents have one in place and another 31% are planning to invest.  That’s a good thing, since creating a single customer view is the most common marketing strategy challenge (45%), beating out unrealistic expectations for what marketing can do (42%), lack of content (36%), and inadequate marketing technologies (36%).