There’s little surprising in this digital experience (DX) survey from FullStory B2B, but familiar tales can be worth remembering. The main plot points are: consumers are frustrated by poor website performance (72%); DX managers say insights are vital to improving loyalty (84%) and most have a clear DX strategy (73%), yet just 43% have a clear view of customer preferences. The villain is poor data: just 24% have a single source of DX truth.
The (South) Korea Communications Commission has warned Google and Apple that they face up to $50 million in fines for forcing app developers to use specific payment systems. The possible fines of $35.2 million for Google and $15.2 million for Apple are insignificant to both companies, but it’s still a reminder that regulators around the globe are no longer letting Big Tech do as it pleases.
Tech marketing agency Alloy tells a similar story: 62% of survey respondents have made business decisions based on marketing performance data in the past year, but 84% say insights are available only to some teams within their organization. While they cite “silos” as the main culprit, they are including organizational as well as technical fragmentation.
Here’s a new buzzword for your Bingo card: “agentic AI”, which describes systems that act by themselves rather than in response to a prompt. Salesforce was all over the concept last week, announcing its Agentforce collection. According to the company, it replaces the “now-outdated copilots and chatbots” with agents “operating autonomously, retrieving the right data on demand, building action plans for any task, and executing these plans without requiring human intervention.”