Disney Advertising announced its own data clean room last October and added new features last month. You can reasonably assume it’s powering their new deal with Kroger’s retail media network, which will let advertisers use Kroger data to target Disney streaming TV audiences on Hulu and to measure advertising results.
One mark of a maturing tech category is that industry-specialist vendors emerge. Right on cue, we have news from Optable, a data clean room specializing in advertising applications. They just raised a $20 million Series A, bringing total funding to $23 million.
With all the excitement about AI taking over from humans, using no-code systems to make human work easier seems a bit old-fashioned. But people are here to stay, at least for a while. So let’s note that Tealium has just introduced Data Connect, which lets users build batch data import processes from over 1,000 sources without coding.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.